Search Engine Marketing covers the PPC (Pay Per Click) Advertising programme run by Google. Search Engine Marketing (commonly known as SEM) focuses on the advertising aspects of Google’s search engine in the shape of Adverts running to display when keywords are typed in to Google.

The main feature of this programme is that the Adwords customer is only charged the advertising fee when the visitor clicks on their Advert so it is important to have a destination landing page that is relevant to the original keyword the user typed in and the Advert.

Website Optimisers can help you with this optimisation process.