Search Engine Optimisation is the process of optimising a website for the organic area of Google’s search engine results.

The process involves optimising both the on page factors on the website itself as well as optimising the off page factors such as inbound links to the website.

The Search Engine Optimisation process is not a quick fix and often takes months or years to make lasting improvements to the organic performance of a website. Starting with good keyword research is important to set the right content structure of the website to that it will start ranking organically.