ssl certificate

Time to Set Up an SSL Certificate

Your website should ideally have an SSL certificate registered for the domain name that hosts the website. This puts an https:// in front of the website address instead of http:// An SSL (secure sockets layer) certificate is a digital certificate…

More on Keyword Research

Keyword research is one of the most important areas in Digital Marketing to decide what keywords to focus your website or social media content on. There are four main types of keywords to think about, branding keywords, transactional keywords, …

Website Speed

Website Speed is becoming a more important ranking factor in the Google search rankings. Speed is also important for User Experience as well as the speed in indexing content on your website as the Google crawler crawls through your website.…

3 Google Search Engines

There are actually 3 instances of a Google search engine in each country, Google Desktop, Google Mobile and Google Maps. This creates an opportunity when ranking for keywords so you can work on rankings in all 3 search engines. In the spreadsheet…

Ranking Position in Google Checker

Apart from staring at a Google screen and searching through pages of search engine results to find your website page, ever wondered how you could do this easier? There is a free tool at a website called SERPS (www.serps.com/tools/rank-checker) You…

Importance of Google Search Console

Just a short note here on the importance of Google Search Console, originally Google Webmaster Tools. The Search Console dashboard helps show site health and what is going on technically on the website and is not concerned with what traffic…

Website Pages in Search Engine

Ever wondered how to find out what pages of your website are indexed in Google or BING. This is important so you can review your meta titles and descriptions and also see pages that are indexed that you don't want indexed or pages that are missing. In…

How Search Engines Work

A Search Engine is a glorified indexing tool used to index website content on the internet and uses automated robots, called “crawlers,” or “spiders” which can reach the many billions of interconnected documents that are stored on websites…